My Peer Review for you!

Writer: Mandy Marcus Reviewer: Amanda Morton


2.)
- Thought it had been on TV before
-skanky
-I hate Pepsi still
-looked like it should have been for the Superbowl
-Wondered why it was banned?
-It’s no worse than any other of her music videos
-Very long for a commercial
-Slightly humorous, that was a long time ago and now looking at all the stuff that has happened to her makes me laugh when I saw that rather than thinking she was “sexy” or wanting to be like her

3.)
Thesis: The advertising industry has a goal: to sell the product to the consumer

Main argument: Generally, an advertisement will appeal to the consumers' ethics, emotions, and their logic, otherwise known as their Ethos, Pathos and Logos. When appealing to these different aspects of consumer minds, the company wants the consumer to be thinking: "This product is good




Main Supporting Points: This commercial the advertisers use sex appeal as the main component of targeting a consumer. This advertisement targets male consumers that range from pre- pubescent to mid 30's.

The company also made note of what was popular in the target generation, the "new" generation, and chose a spokes model accordingly. At the end of 1999, Britney Spears debut album had sold 10 million copies.

Her sex appeal in the commercial was an interesting combination of covering herself and bondage- type clothing. In the first image, she is completely covered by a coverall, which is ripped off moments later to reveal the second image, in which she is wearing a bustier, with multiple straps holding up her tiny shorts. There is also a necklace in the second image, pointing to her cleavage.

Some lesser aspects of appeal in the commercial are the use of the facial expressions on all the dancers as well as on the lead character. They are all smiling, and acting as though they are very happy. There is also an appeal to girls' emotions in this commercial. The girls who watch this commercial will have an "I want to be her" reaction, and subconsciously note that if they drink Pepsi, they will be like Britney Spears.




4.)
Paragraph 1-Other (Introduction)
Paragraph 2- Summary
Paragraph 3- Argument
Paragraph 4-Argument
Paragraph 5-Argument
Paragraph 6-Summary
Paragraph 7-Other (Conclusion)


5.) The part of the paper that I think is very successful is the ending paragraphs; I would have never thought to look for the red, white and blue. That is such a great message and underlying tone in the commercial that I would have never even thought was there. It is so true though, that they took that theme and incorporated it with the sex appeal, as well as the idea that buying Pepsi is good for the United States and will make you a better American citizen.
The language that is used in the paper especially in the conclusion is very grabbing and written well. The words that are used make me even want to drink Pepsi if I’m going to feel like that. The paper itself is also written very well, flow and choice of words, and main points really are able to capture and display the uses of the strategies.

Here you go! Let me know if you have any questions about what I wrote.

A