Peer Review

Writer/Amanda Marcus Reviewer/Sandra Monica

Confused
Angry
What were they selling, Britney or Pepsi?
Too long


Thesis: The advertising industry has a goal: to sell the product to the consumer.

Main supporting points: In this commercial the advertisers use sex appeal as the main component of targeting a consumer. This advertisement targets male consumers that range from pre- pubescent to mid 30's.
Some lesser aspects of appeal in the commercial are the use of the facial expressions on all the dancers as well as on the lead character. They are all smiling, and acting as though they are very happy. There is also an appeal to girls' emotions in this commercial. The girls who watch this commercial will have an "I want to be her" reaction, and subconsciously note that if they drink Pepsi, they will be like Britney Spears.

Paragraph 1 – Other (Thesis)
Paragraph 2 – Summary
Paragraph 3 - Summary
Paragraph 4 – Summary
Paragraph 5 – Argument/summary

Comment what is really successful: This commercial uses sex to sell its product. It also uses admiration, loyalty, fun, joy, and excitement. All of these invocations are essential to the advertisers enticing the consumer with their product. I liked the way she really summed it up with her last paragraph.